Footwear for Esports
Intuition can lead to simple innovation and the discovery of unmet needs. With the goal to create an ecosystem of products that delivered to gamers, we created footwear that worked in concert with the Playseat | Puma Active Gaming Seat. We discovered that it wasn’t not only console gamers who liked the product, but also PC gamers. The essential final step was validating the product with professionals on the road to launching the world’s first true performance gaming shoe.
Project Profile
What is it?
A performance running apparel collection that emerged from a partnership with high tech performance apparel brand, XBionic.
Why is it innovative?
Because it leveraged state-of-the-art, patented technology combined with Puma design DNA.
What was your role?
Partnership Manager, Chief Evangelist, Stakeholder Confidant
I was key to merging two very different brands towards an aligned vision and effort. Broke down the barriers that were preventative.
Why was it successful?
It managed to navigate a complex landscape (both internal and external) and still managed to make it to market.