Testing the Technology
Puma tested the Evoknit technology with world class players in different playing conditions.
A beautiful jersey for the beautiful game.
Evoknit technology made it possible to create kits unique to each Puma national team.
Project Profile
What is it?
World Cup football jersey; thermo-regulating knit technology
Why is it innovative?
It uses state of the art knitted garment architecture which brings excellent fit as well as cooling properties.
What were the biggest challenges?
Aside from getting the technology to work right, making sure the jersey withstands durability requirements. Prior World Cup jerseys from Puma tore during matches.
What was your role?
Team Enabler. Technology Ambassador..
Why was it successful?
It emerged as the standard for all Puma World Cup team jerseys.