Awards
“Great design is a multi-layered relationship between human life and its environment.”
— Naoto Fukasawa
Driving design to excellence.
Fit Intelligence
The second evolution of Puma’s pioneering automatic lacing technology. More connected and better functioning.
Thermo R Vent Jacket
Puma Innovation developed unique garment architecture that harnesses the motion of the body to activate temperature regulation for the wearer. It cools you when you're hot, and warms you when you are cold.
Pro Knit Running Shoe
Puma Innovation developed a patented technology that brings new-found comfort, fit and aesthetics to running footwear.
AutoDisc Packaging
The predecessor to Puma's Fit Intelligence technology was AutoDisc, the first automated-fit lacing system in the world. Limited pairs were produced and sent to select athletes and influencers in this premium packaging complete with shoes and accessories.
The “Gina” Shoe
Puma Innovation lead a collaboration with BMW Designworks to create a running shoe inspired in functionality, form and fabrication by the Gina Car.
The Muse
The inspiration for the Gina Shoe was the BMW “Gina” Concept car for which PUMA developed the unique performance material used for the body of the car. The shoe was developed in collaboration between Puma and BMW Designworks.
EvoDisc Keeper Gloves
Puma Innovation re-engineered Disc technology into a smaller version fit for other applications, like gloves.