In activities like running, the participant requires proper underfoot cushioning. While the degree of cushioning required can vary between users, the cushioning must meet basic biomechanical requirements. These requirements can be quantified in terms of cushioning and pronation stability. In addition there are qualitative user requirements. Some of todays users demand sophisticated product aesthetics that reflect their personal taste, varying lifestyles, and are obtainable at various price points. Current product solutions exaggerate the physical function(s) of the product through overt design language, in combination with contrasting colors, and mixed use of materials.

Unique Cushioning you can “See and Feel.”

To build a performance CELL franchise that addresses, “Good, Better, Best,” consumer price points.