Living Colour
Living Colour explores an alternative to synthetic textile dyes derived from petrochemicals, by using naturally occurring bacteria that produce pigments, as well as creating a new natural aesthetic. Attention is drawn to the importance of interdisciplinary collaboration, in this case a combination of design and science. The name Living Colour also has a deeper meaning. The colours are truly alive, like the organisms that produce them. Living Colour proudly communicates a message of natural and eco-friendly colours.
Streamateria
Streamateria garments are constructed out of a printed mesh-structure that is then coated with a bioplastic to create a textile-like garment. Streamateria is the quintessence of fast fashion – buy what you want, when you want to wear it. This is made possible through a circular production chain using bio-based materials such as cellulose, with zero tolerance to waste. The vision is to design a fully sustainable ecosystem for consumption of garments that works much in the same way that we consume food.
Project Profile
What is it?
A collaboration with Streamateria and Living Colour, specialists in biodesign. The result are new biodegradable lifestyle and performance collections that are dyed using bacteria and manufactured-on-demand wherever they might be needed. The collection presents new ways to reduce the environmental impact of fashion and sportswear.
Why is it innovative?
For the first time products using specialised biodesign methods were realized. Some of the products are dyed using bacteria, while others are made of degradable materials, which are made in closed loops and can be manufactured locally and at short notice.
What were the biggest challenges?
Design To Fade was planned to be an actual exhibit at Milan Design Week. With the onset of Covid 19 and the pursuant cancellation of the show we had to shift gears to a virtual exhibit. The challenge was creating the same compelling exhibition with only virtual means.
What was your role? Project Owner, Collaboration Leader, Creative Director
Lead the creative vision, coordinated the collaboration between Puma, Innovation x Design, Living Colour and Streamateria.
Why was it successful?
It further established Puma as a leader in the sports industry in the space of biodesign; the first global brand to take a lead in this type of manufacturing and sustainable product.