LESS IS FASTER
INNOVATING FOR SPEED
In 2014 Formula One had to respond to a new wave of performance standards and requirements mandated across all of its premiere teams. Spawned by new sustainability goals, the governing body of motorsport FIA (Fédération Internationale de l’Automobile) changed engine regulations calling for manufacturers to adopt a new hybrid energy recovery system for their motors. It required a bigger battery which added to the weight of the car. Teams were newly energised to create weight savings. With every effort having been made to reduce the weight of the vehicle, the next target was the driver. But since a driver can only lose so much weight before their physical condition is compromised, attention quickly turned to the pilot’s equipment. My team was the go-to source for motorsport innovation; the ones best equipped to convert performance requirements from teams and drivers into new and validated technologies. Through the Sports Marketing team responsible for servicing our sponsors, we received information direct from the source. Our team of designers, engineers and material specialists rallied to create the best, most advanced products designed to win championships.
400 = .4
In Formula One terms, 400 grams = .4 seconds.
With new weight standards our challenge was to develop a lightweight shoe that passed not only the team weight standards but also driver and FIA standards. That meant creating a product that was light in weight, stable and fireproof.
Our approach was quite simple. We analysed the shoes that drives were using reducing it to as few pieces as possible without compromising functionality. We scrutinised material selection and eliminated the unnecessary. The result was a near sock-like shoe that was safe, comfortable, stable and super lightweight. Less is More. Less is Faster.
The SLW [Super Light Weight]
Our sponsorship relationships allowed us to get shoes from our prototyping facilities immediately to drivers for in-car testing. Essential was not only performance approval from drivers but also homologation approval from the FIA. In the laboratory the shoes had to endure a burning behaviour test. In the end it was Mark Verstappen who was victorious at Abu Dhabi. His first place finish won him his first Formula 1 Grand Prix Championship.
Project Profile
What is it?
A revolution in motorsport driving equipment.
Why is it innovative?
Designed exclusively for Formula One drivers, the SLW [Super Light Weight] balances the key performance functionality with the essential protection required by FIA regulations. Through careful curation of materials and minimal construction methods it is the lightest racing shoe ever produced.
What were the biggest challenges?
The biggest challenge in the development of the SLW was building a product that performed to the highest level in a package that would pass homologation standards; most notably at the FIA burn test.
What was your role? Collaboration Leader, Product Designer, Chief Evangelist
Alongside managing the team I played the role of footwear designer.
Why was it successful?
We delivered to the goal of creating a meaningfully light product and in doing so established a platform for developing even lighter shoes.