Two brands driven together to innovate for running performance.
Now more than ever intellectual property serves as a key differentiator among sports brands and what they can offer to athletes in terms of performance technology. Innovation sometimes means collaborating with those who have good footing when it comes to IP. Puma x XBionic is a case study in bringing both external and internal partners together to shape innovative product and new business opportunities.
The Collection
Project Profile
What is it?
A performance running apparel collection that emerged from a partnership with high tech performance apparel brand, XBionic.
Why is it innovative?
Leveraged state-of-the-art, patented technology any combining it with Puma DNA design.
What was the biggest challenge?
Shaping the business model. Onboarding with Puma operations and standards.
What was your role?
Project Manager, Chief Evangelist, Partnership Manager, Stakeholder Confidant
I was key to merging two very different brands towards an aligned vision and effort. Broke down the barriers that prevented realization.
Why was it successful?
It managed to navigate a complex landscape (both internal and external) and still managed to make it to market.