Footwear
for Esports
Intuition can lead to simple innovation and the discovery of unmet needs. With the goal to create an ecosystem of products that delivered to gamers, we created footwear that worked in concert with the Playseat | Puma Active Gaming Seat. We discovered that it wasn’t not only console gamers who liked the product, but also PC gamers. The essential final step was validating the product with professionals on the road to launching the world’s first true performance gaming shoe.
Project Profile
What is it?
The first ever shoe designed for esport.
Why is it innovative?
Because it converts the needs of esport professionals into a product that can support better play.
What was your role?
Chief Evangelist, Research Lead
Why was it successful?
We managed to create something that was patentable. It gave Puma unique visibility in the Esport industry.